Tools by Kollective/Hotel Schema Generator

Hotel Schema Generator: Help AI Understand Your Hotel

Create structured data that clearly defines your hotel for search engines and AI systems. Our hotel schema generator creates JSON-LD markup based on your property's key details, helping align your website with how platforms like Google interpret hotels. By standardising essential information such as location, amenities, room types, and brand signals, it improves how confidently your hotel is indexed, understood, and surfaced across search, maps, and AI-driven recommendations.

For a deeper technical overview, refer to schema.org/Hotel. If you would like support reviewing or implementing your schema, you can book a call with Kollective and we will guide you through it.

Room identity

One schema block per room page. Required fields marked *

Room name *As it appears on the room page, e.g. Garden Suite.Room page URL *The public page for this room. The schema belongs on this page.

Hotel website URL *Use the same URL as in your hotel schema. The room block links back to that hotel entity.DescriptionUse the room page's own copy. AI engines quote from this text.

Room details

Max occupancyOptional. Total guests the room sleeps.Room sizeOptional. Only if published on the page.Size unitSquare metres or square feet.

Room features

Tick what this room offers. Beds and views belong here too, e.g. King Bed, Sea View. Only ticked features are included.

Room images (recommended)

One to five photos of this specific room. At least 1200px on the longest edge. JPG, PNG or WebP, https only.

Fill the required (*) fields to generate

Paste the block into the room's own page, one block per room. Generate your hotel schema first so the room can reference it. Rates and offers are deliberately left out: pricing belongs in the booking engine, and stale prices in schema do more harm than good.

Find hotel in Google

Search Google for your property. Selecting a result prefills the name, address, phone, coordinates, website and Maps URL. Logo, photos, rooms and amenities stay manual.

Load existing schema

Already have schema on your site? Fetch it straight from your page, or paste it in, to prefill the form.

Property identity

Required fields marked *

Hotel name *The official property name as it should appear in search results.

Hotel website URL *Full URL with https. The schema's @id values are derived from this.Property typeDefault Hotel works for most properties.

Alternate nameOptional. Legal name, marketing name, or local-language version. Leave blank if none.DescriptionOne to three sentences covering location, character and headline amenities. AI engines quote from this text when answering questions about the property.

Address

Each field maps to a schema.org PostalAddress property.

Street address *Building number + street name only. Don't include city, country, or postcode here.

City / locality *The city or town.Region / stateState, province, or administrative region.Postal code *ZIP / postcode. Format varies by country.

Country *Two-letter code ("GR", "US", "GB") or the full country name. The tool converts names to the code automatically.

Contact & coordinates

Telephone *Include the country code, e.g. "+30 210 896 0000". Any format works; the tool converts it to the international standard.EmailOptional. A public contact address, e.g. reservations@. Skip it if you prefer not to publish one.

Coordinates *

The Google search at the top of the form fills these in for you. To find them manually: open Google Maps, search for the property, right-click the pin, and click the coordinates in the first row of the menu to copy them (e.g. 40.7128, -74.0060).

Latitude-90 to 90. Decimal degrees.Longitude-180 to 180. Decimal degrees.

Google Maps URLOptional but recommended. The Google search above fills it in. Manually: open the property in Google Maps, click Share, then Copy link.

Property details

Price range

Star rating (1 to 5)

Check-in time

Check-out time

Use $/€/£ symbols or a range like €100-€300.

Whole number. The official star rating, not the review average.

24h or am/pm both work.

Pets allowedTick if the property allows pets

Number of roomsOptional. Total rooms across the property.SmokingOptional. Smoke-free is worth stating.Currencies acceptedOptional. Comma-separated codes.

Payment methods accepted

Optional. Tick what the property accepts; only ticked methods are included. Add specific card brands (Visa, Mastercard, American Express) if you prefer.

Languages spokenOptional. Comma-separated, e.g. "English, Greek, German".AwardsOptional. Named, verifiable awards only, comma separated.

Images

Logo (recommended)

Square or near-square, at least 112×112px; 600×600 or larger is ideal. JPG, PNG, WebP or SVG, https only.

Hotel images (recommended)

Ideally provide three images at different aspect ratios: 16:9, 4:3 and 1:1. Google picks whichever fits the context. At least 1200px on the longest edge. JPG, PNG or WebP, https only.

Amenities

Tick what the property offers. Unticked amenities are still included, marked as not offered, which is useful information in itself. Edit the names to match the property's own terminology.

Room types

Add each distinct room category. Bed type (King, Queen, Twin) and max occupancy are optional but help AI engines answer room questions accurately.

Social links (sameAs)

The property's official profiles: Instagram, Facebook and so on. Helps search and AI engines connect the property across platforms.

Fill the required (*) fields to generate. The Google search at the top fills them all.

Kollective AI Tools for Hotels:Hotel Schema Generator·Hotel AI Crawler Checker·Hotel AI Discovery Audit

Just like AI, these tools may occasionally make mistakes. If you have any questions, book a call.