Free Tools to Help Keep Your Hotel Visible in Search & AI
Travellers increasingly ask search engines and AI assistants where to stay. These free tools help your property show up clearly in both: generate the structured data platforms rely on, and check how well your hotel is understood today. Built and maintained by Kollective, a boutique marketing agency for independent hotels.
Hotel Schema Generator
Structured data for search engines and AI systems
Answer a short form about your property and get clean, valid JSON-LD markup covering your hotel, rooms, amenities, and brand signals, ready to paste into your website.
Open the toolHotel AI Crawler Checker
Check that AI assistants can reach and read your site
Before an assistant can recommend your hotel it has to be able to read your website. See what your robots.txt allows for every major AI crawler, whether anything turns them away, and whether your content is in the page source.
Open the toolHotel AI Discovery Audit
See your hotel the way Google sees it
Explore the entity data Google holds about your property and spot the gaps between what you say about your hotel and what the platforms understand.
Open the tool